Using Pinterest to increase traffic to your blog can seem overwhelming. However, it’s a great traffic source once you find the right way to use it.
Pinterest has 175 million users making it a great source of traffic if you use it well. I’m working to make organic search my number one traffic source but like many bloggers, Pinterest is often my number one source.
I’ve been personally using Pinterest since you had to be invited to join. It’s a platform I love as a user and one I’ve grown to love as a blogger as well.
Since Pinterest switched to a smart-feed instead of chronological, it’s a bit harder to be seen but if you pin the right things and have a good strategy you can get a lot of traffic.
Using Pinterest to Increase Blog Traffic
This isn’t a guide to starting your Pinterest page or how to start a blog. You need to have a blog and a business Pinterest account started before following these tips. Once you have gotten started these tips will help you grow.
Pinterest also involves some trial and error. These are tips for how I pin but not all tips will work for you. Try different things until you find what works for you. I’m always trying new things to make sure I’m using Pinterest in the best way possible.
Create Great Graphics
Because Pinterest is a visual platform it’s essential to make great graphics. I’m always working to improve my photography skills by practicing and learning from others.
While taking my own photos is what I prefer, I do often use stock images as well. You can find free stock photos but even on sites that say they are free to use without credit they are sometimes stolen and you can still run into issues. I’ve used these sites in the past but when I learned this I started working to replace those photos with my own or photos purchased from a reputable site.
The main place I use to buy stock photos is Bigstock. I like their photos and the prices are reasonable. You can buy credits or get a subscription. You can get a 7-day free trial. You can also get 2% cashback with Ebates.
Having text on the photo is also important on Pinterest because people rarely read the description they just look at the pin. You want the text to be very readable and large because most people view Pinterest on mobile.
Pinterest recommends pins be 600 x 900 pixels. For years it’s been 2:3 ratio or taller. Now they are saying up to 2:3. Longer pins aren’t shown until you click on them. I personally still find taller pins work better. I use 600 x 1500. I just make sure that the important part of the pin, like the text, will show before it’s clicked.
If you are still confused and want more help on creating Pinterest graphics, check out the Powerful Pin Design Bundle.
Use Group Boards
One thing that has really helped me grow on Pinterest is group boards. Group boards are boards that multiple people pin to. One of the ones I own is Homemaking for Everyone.
You want to find group boards that you fit with your niche. One way to do this is to find other bloggers in your niche and look to see what group boards they are on and if those group boards have instructions for joining in the board description. There are also Facebook groups for finding group boards.
Just be sure you follow the rules of the group boards or you may get kicked off. Each board will have different rules, some have no rules but you still don’t want to spam.
I avoid putting the same pin on one board too often. How often I will re-pin a pin to a group board depends on how big the board is and how fast it moves but generally I wait 21 days- 30 days.
Create a Pinning Strategy
My current strategy is to manually pin other people’s pins to my boards a couple of times a day for just a few minutes at a time. This helps make my boards a great resource for my readers and increases my following.
I also schedule pins. For a long time, I used Tailwind to schedule other people’s pins and slowly add my pins to group boards. I’m currently testing a new strategy that involves a bit more manually pinning so I put Tailwind on hold. I still use Tailwind tribes and I think it’s good to try it out. You can get one free month to Tailwind so you can try it risk-free.
I still use Board Booster to schedule pins. With Board Booster I use their tribes, which I love because they are automatic. Just be sure you only join good tribes since you won’t be approving what pins get pinned to your account.
I also use Board Booster to loop my pins on group boards. There is a campaign tool that allows you to have Board Booster pull from one of your boards and re-pin the pins to whatever group boards you choose. I use private boards for each topic I want to have campaigns for and have them pin to relevant group boards, making sure to follow the rules of each board.
Board Booster is very simple since you basically set it and forget it, other than adding new pins to your boards it’s pulling from. You can also get a free Board Booster trial.
I recommend trying both and playing with them to see which works best for you or if maybe you want to use both.
I hope these tips will help you increase your blog traffic with Pinterest. Remember that Pinterest changes a lot, so keep up with the latest news. Don’t get discouraged if something isn’t working, just try something new. Be sure to also give new things a bit of time to start working.
Most importantly, don’t just focus on Pinterest for traffic. Building up good SEO is a safer and better traffic source. It changes less often and you aren’t reliant on something that often changes algorithms.
Want to discuss Pinterest strategy and learn more? Join the Growing Our Blogs Together Facebook group.