Let me start this off by saying, I’m not perfect, I eat food I shouldn’t eat sometimes. Last week I ate donuts twice, not homemade, organic donuts, donuts from a donut shop with questionable ingredients. And I really enjoyed those donuts, donuts happen to be one of my favorite foods in the whole world. So please remember this bit of information as you read this post.
Some bloggers were given a trip to KFC, I don’t know all the details but it had to do with these new “healthy” meals KFC is marketing to kids. These meals are largely called healthy because they are low in calories. Calories happen to be something that drives me crazy. Calories can be used as a tool to see how you are eating BUT not all calories are equal and just counting calories will never make you healthy. I can eat 100 calories of grapes or 100 calories of cookies, clearly those two things are not equal.
These so-called healthy kids meals contain a huge amount of sodium, partially hydrogenated oils, carrageenan, high fructose corn syrup, artificial dyes, MSG (even in the green beans!!), and so many other things that are anything but healthy.
My problem with this isn’t really that KFC is making unhealthy food, that’s nothing new, I think most of us know fast food is bad for us. My problem is that this is being marketed to kids and parents as healthy, and that is just a flat out lie. Like I said earlier, I’m not perfect, and I don’t expect anyone else to be. I’m not going to judge you for getting fast food sometimes. This is about KFC and the misrepresentation of their food. And I am going to judge KFC, quite harshly!
Over the last several years, as a blogger, I have been apart of and watched a lot of drama, for lack of a better word, on Twitter. I think a Nestle event was the first I was apart of. Bloggers went to some free Nestle event and were Tweeting how great Nestle is. Many of us that boycott Nestle joined in sharing some facts about Nestle using child/slave labour, violating WHO rules, etc… I remember one person telling me Nestle donates books to poor children when I talked about child labour, as if that some how made it better. It turned into some saying those of us posting against Nestle were bullies.
And once again people are being called bullies for calling out KFC. A blogger I really respect, Leah from Mamavation, is one blogger being called a bully. Jessica Gottlieb shared a great blog post about this issue, and why it’s not an issue of bullying.
“When bloggers took a trip from KFC and Leah asked the hard questions about the brand it was time for KFC to answer some questions. It wasn’t time for bloggers to moan that their vacation was being ruined by a bully. Folks, when you take a junket you’re working. Some days work is really easy, other days it’s going to feel like work. When you sell junk food to blogger’s kids on twitter be assured that it will always feel like work.”
So if you are going to eat junk food, like I am known to do at times, know what you are eating. I didn’t think I was eating healthy food when I ate those donuts, I knew they were bad for me and not something I should eat often (or really at all but I REALLY love donuts!). If I thought they were good for me I’d eat them everyday. This is why it’s important that we do speak up when companies falsely promote things as healthy. Companies need to know that we aren’t falling for it and we don’t like being lied to. Remember cigarette companies used to say smoking was fine and didn’t cause cancer, even when they knew better.
Have you seen the drama unfolding on Twitter via #KFCKidsMeals? What are your thoughts?
Photo Credit: avlxyz